Loyalty Program Offers Freebies (but Read the Small Print)

Your Money - Loyalty Program Offers Freebies (but Read the Small Print) - NYTimes.com:

"What he has found is that it doesn’t take a lot to get diners, for example, to do what restaurants want. One Chockstone gambit involves using the customer’s receipt for a come-on. Return within 10 days, perhaps, and you can get a free dessert, the slip says.

“It’s amazing this stuff works so well,” Mr. Lipp said. “What we’ve found is that people can be bought for a cookie.”"

You should see what our dog will do for a single kibble.

This card, a run-of-the-mill gift card that many customers choose to reload regularly with money, has become a juggernaut. Already, it is the payment vehicle for one in seven Starbucks transactions, and consumers both loaded and redeemed more than $1 billion on the cards in the company’s most recent fiscal year. Starbucks figures it will activate 50 million of them this year alone.

One billion dollars routed through Starbucks! Holy Crap! That's a lot of money.
______________________________________
Buy Nano-Plasm Soft Cover
© 2005-2008 Stephen Clarke-Willson, Ph.D. - All Rights Reserved.