With his buoyant personality and affinity for public relations, Mr. Hinckley made Mormonism more familiar to the public and more accepted in the Christian fold. He gave news conferences and was the first church president to sit for interviews on “60 Minutes” and “Larry King Live.” When the Winter Olympics went to Salt Lake City in 2002, the church’s home base, he guided the church outreach campaign.
To emphasize its commonality with other churches, he changed the church’s logo, making the words “Jesus Christ” in the church’s name much larger than “Latter-day Saints.” He arranged to make the church’s huge library of genealogical records publicly available on the Internet.
I was truly sad to read of Mr. Hinckley's passing. That man was a genius. During his time as the head of the Church (and before - because he served as defacto head of the Church when earlier Church prophets were incapacitated for one reason or another), he did more to organize and streamline - and dare I say - mainstream - the Church than anyone ever.
I'm not a Mormon, but I admire this guy. He was brilliant.
© 2008 Stephen Clarke-Willson, Ph.D. - All Rights Reserved.