I'm not dead yet!


Despite a Reuters article earlier this week, which indicated that Microsoft would consider Blu-ray for Xbox 360 in the event of a total defeat for HD DVD, Albert Penello, group marketing manager for Xbox, has now refuted the report, telling Gizmodo that the "headline misconstrued the context of what I said."

He stressed that Microsoft is "not thinking about it" and has "no plans" to create anything based on the Blu-ray format. Furthermore, Microsoft remains "totally committed to HD DVD" and the format is only dead "when Toshiba says they're not doing HD DVD anymore."

Some believe that could be in the not too distant future, but Toshiba said it "remains firm in our belief that HD DVD is the format best suited to the wants and needs of the consumer."

After pondering this a bit, a strategy for crushing Sony came to mind. Something like 100 million computers are sold every year. Imagine if every single one had an HD-DVD rewritable drive in it? That would make the PS3/Blu-Ray numbers look pretty pathetic.

Maybe this isn't over yet...

© 2008 Stephen Clarke-Willson, Ph.D. - All Rights Reserved.