NBC's Stupid Move

Digg - Welcome to Zuckerland: NBC's Stupid Move

This is awesome. I rarely read the comments at Digg but even the comments are interesting.

And I never heard of Hulu either.

This is my favorite comment:

From Hulu.com:

"Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world's premier content when, where and how you want it."

Translation: Doomed.

Update 2007/09/24 - Hulu.com is probably dead on arrival, but at least Zucker had a backup plan with Amazon.com to host downloadable TV content. You can download the pilot episodes from four new shows. Amazingly, these downloads don't have any tag lines like "Watch the show Monday's at 8:00 p.m. PDT/EDT!" The shows are just the shows without any commercial breaks, no tag line, ... basically no promotional oomph at all.

Bionic Woman was interesting but I don't plan to continue watching; Chuck was funny and we'll give it a chance; Journeyman was interesting but I don't plan to continue; and the fourth one never downloaded.

Update 2007/11/24 - I have an invite to the Hulu private beta so I'm going to check it out. According to Zucker, NBC barely makes any money off iTunes. I read an interesting article recently that explained Apple's iTunes store pricing: priced just low enough for everyone to break even ... and therefore promote the sale of iPod hardware! That made a lot of sense to me.

I like getting non-DRM tunes from Amazon. I just visited California and I thought, "I should own California Dreamin'". Cost at Amazon: $.89. You can't beat that with a stick.