'Weakened by these developments, Blu-ray needs to offer a viable hardware model at the $250 price point by Christmas 2007,' said Gownder. 'The Blu-ray camp must also stave off further studio defections, and employ more aggressive promotional tactics to counter HD DVD's recent momentum.' 'Failure to alter strategy would open up Blu-ray to a possible upset defeat at the hands of HD DVD,' he added.
It's only going to take one more tudio to switch for the death knell for Blu-Ray to begin tolling.
And HD-DVD players will be less than $250.00 this Christmas.
(Update 2007 11 24: Blu-ray is $450 at Costco and HD-DVD is $250. My friends with Blu-ray say, "So what if HD-DVD wins? So what if it is a stalemate and we have both? HD-DVD is going to be so cheap I'll just buy it later for $100.")