It seems to me there are two views of marketing organizations. One view is that they exist to package and market whatever they are given and make it as successful as possible.

The other view is that they are supposed to be in touch with the market and therefore their input and even complete specification of what a product should be is considered paramount.

Either way, someone has to decide which products are made and for whom.

Sometimes, in smaller companies, that person is the founder(s).

Frequently (and certainly during the dot-com bubble) many product ideas were brought forth for which there was no market at all. Or a market existed for a free product but not a product that people would pay for.

Ultimately it is up to the person or organization that chooses which products to make to take credit for the success or failure of an enterprise.

© 2006 Stephen Clarke-Willson - All Rights Reserved.