Microsoft negotiating to give people WMA formatted versions of iTunes purchases

Microsoft planning music subscription service | CNET

"The tentative features of the new service--which is still under development--include advanced community aspects and playlist-sharing. But sources say Microsoft is also considering a more direct attack on Apple, seeking rights from copyright holders to give subscribers a new, Microsoft-formatted version of any song they've purchased from the iTunes store so those songs can be played on devices other than an iPod. "

Very clever.