"Outlining the Virgin management mantra, Sir Richard said happy employees keep customers happy. A lot of happy customers would create a lot of happiness to shareholders as well. Without good people, corporations are worth nothing. And to motivate people, corporations should create a fun environment to work. Employees should feel that it is a crusade, not just another job. "
Some people think that servicing the needs of shareholders, employees, and customers is a balancing act, but Sir Richard says that's wrong. It's more of a dependency graph: happy shareholders need a company with happy customers which are created by happy employees.
I know a company that puts customers first, and it has had 50% turnover in the last couple of years. Amazing.